Better wings. Better Sandwiches. A Better Chicken Concept, Period.

Consumers favor brands that offer simple choices, an easy-to-use digital/mobile experience, and an unwavering focus on hospitality. If that sounds like your kind of concept, let's talk.


At Wing It On! we savor the flavor of franchise growth. After stepping onto the scene in 2011, we’ve successfully grown from our original roots in the northeast to expand across the eastern U.S. and are rapidly pushing into new markets with our great-tasting product and industry-leading digital experience.


Our unique approach sets us apart from other QSR & fast-casual chicken concepts. With our simplified, innovative menu offerings, our fans experience starts with an authentic, Buffalo-quality wing cooked then sauced or seasoned to perfection with our proprietary blend. More than just great wings, our fans can expect an assortment of hand-crafted chicken sandwiches & boneless tenders that are fresh, never frozen, and made to order.

The attractiveness of our delicious wings n wiches franchise model is enhanced with our agile and efficient store footprints. Takeout and delivery, on average, drive between 85-90% of store revenues, meaning overhead is kept low with just a small portion of the restaurant reserved for dine-in. Locations can range from 1,000 square ft. up to 1,700 square ft. 


As we continue our mission to make Wing It On! the go-to joint for the best wings n wiches, we’re looking for the right partners to join our journey. If you think you've got what it takes, we'd love to hear from you.

The Wing Nut’s Kind of Wing joint

At Wing It On! we prefer our franchisees to be hands-on operators with an entrepreneurial mindset and a desire to provide best-in-class customer service. If that sounds like you, please complete the form below.

What Makes a Wing It On! Franchise Unique?

At Wing It On! we obsess over the details that make our experience amazing. Fresh (never frozen) wings & hand-battered tenders that are served up with 24 award-winning flavors and freshly prepared dipping sauces. If that's not enough, our jaw-dropping, made fresh-to-order wiches will keep everyone in the family coming back for more and sharing their amazing WIO experience with others in the community.

Our built-in digital experience aligned with a simple menu and authentic flavors has enabled us to reach new heights, with record-breaking sales across the entire system. Get to know the better wings ‘n wiches brand and start expanding your restaurant franchise portfolio with a chicken wing restaurant that stands out from the rest.

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The Wing Nut’s Kind of Wing joint

Food delivery market revenue has exploded by over 200% in the past five years* and doesn’t seem to be going anywhere. At Wing It On! our online ordering, mobile app, and 3rd Party delivery integrations are a cornerstone of our business. With over 50% of orders (and rising!) being driven to our stores through our digital experience, your labor costs will be kept to a minimum now, and in the future.


We make it easy for wing nuts to get the dining experience they want, when they want it. As a franchisee, we want to do the same for you, offering a variety of customizable options such as:

  • Small footprint options that afford a low startup franchise & higher sales per square foot

  • Restaurant or Food Truck models to fit different budgets and operator lifestyles

  • Specialty menu offerings by region to meet local demand

  • Regional marketing and local advertising


Our menu mix is what sets us apart from the competition. With a variety of flavors, hand-crafted 'wiches, customizable fry options, & unique sides, we cater to a large variety of taste buds. With an emphasis on the customer’s experience, Wing It On! has prioritized our digital ordering, loyalty program, and third-party delivery to meet the demand for convenience and menu options rarely seen from other chicken wing restaurants.


* Sources: Statista, McKinsey, Morgan Stanley

Franchise in Just 5 Steps!
We take our chicken seriously, and we want franchisees who will do the same. If you're fanatical about serving quality food, providing flawless customer service and enjoy engaging with fans and employees, this might be the opportunity for you. Ideal franchisees should be excited by the idea of controlling their own destiny and possess a passion for the restaurant industry – and if you’re a wing nut, even better.
1. Let us know you’re interested! Submit your information via our franchise inquiry form.
2. The Wing It On! franchise development team will reach out to set up an initial call.
3. Submit your franchise application & review our FDD.
4. Meet us at a WIO location for your Discovery Day. Bring your appetite!
5. Get approved & sign the Franchise Agreement. Congrats & welcome to the WIO family!
Our founder, Matt Ensero, recently sat down with Restaurant Possible Podcast to talk about our 20 mile march to 20 stores. 

Our Hottest Territories are selling fast, contact us today!
As an award-winning, emerging franchise concept, Wing It On! is rapidly expanding into new markets. Are you ready to join the journey?
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Am I a good fit for a Wing It On! Franchise? 

To be a franchisee of a leading wing concept like Wing It On!, you must…

  • Be well capitalized and meet our minimum financial requirements

  • Has a passion for operational excellence

  • Be a team player who is excited about joining a proven system

  • Understand the value of marketing and be excited to work with Team WIO on strategy

  • Be a wing fanatic!

What are the financial requirements for opening a wing it on!?

  • Liquid Capital requirement: $100,000

  • Net Worth requirement: $400,000

  • Franchise Fee: $32,500

  • Total Investment: $218,750 - $397,882 (dependent on location selection, existing infrastructure/amenities, square footage and territory)

what can I expect regarding royalties and advertising contributions?

  • Royalty: 5% of Net Sales

  • Advertising: 2% of Net Sales

  • Your Territory will be Protected

We Got your back

When it comes to opening your Wing It On! franchise, you’ll never have to do it alone. The WIO team will be there for you every step of the way. From choosing the right location, store design, and build-out to developing and executing a pre-launch marketing plan, we have your back.


We offer a comprehensive operations training program to teach you how to manage every aspect of your Wing It On! franchise for maximum success through hands-on training at one of our corporate locations. When you’re ready to open, our corporate launch team & trainers will be at your side until you are comfortable taking the reins.

A History of Authenticity
Wing It On! founder Matt Ensero stepped onto the scene in 2011 with one goal in mind, to resurrect the take-out Buffalo wing from the ashes of mediocrity. His quest was to serve insanely delicious wings, whether you're picking up, getting delivery or stopping by for a quick lunch.


So, he built a team and together they obsessed over every detail from the quality and authenticity of the sauces and dry rubs right down to the "chunkiness" of the store-made blue cheese. Once the wing was perfected, the team turned their attention to crafting a best in class chicken sandwich experience. Thus the "Wings n Wiches" concept was born. The result is a truly epic Buffalo-quality wing and hand-crafted "wich" experience served fast and fresh every time.