wing joint

for wing nuts!

better wings. better SANDwiches.

a better chicken concept, PERIOD.

Everyone's heard of the better burger craze that's taken fast-casual by storm over the last decade. Well, beef is no longer what's for dinner. Get to know the better wing brand.
thrivE in the new normal of food service.
Consumers favor brands that offer simple choices, an easy to use digital experience, and an unwavering focus on hospitality. If that sounds like your kind of concept, contact us.
a concept built to last.

It's your investment. Make it count with a franchise concept that's designed to thrive in a post-covid economy.

Our built-in digital experience, simple menu, authentic flavors and dedication to hospitality has enabled us to reach new heights when many full service restaurants are re-imagining how they'll survive in a post-covid world.

TAkeout, delivery & Mobile Ordering reigns supreme.

Consumers are keeping their distance from full service dining experiences. Instead they'll focus on brands providing the best takeout, order pickup and delivery experience.  At Wing It On! our online ordering, mobile app, and 3rd Party delivery integrations make it easy for you to give fans the

experience they want when they want it. 

DISTANCING ourselves from
THE competition.

Our Wing It On! corporate store has seen a record-setting 50% increase in year-over-year sales for the weeks following the Covid-19 pandemic.  That's not the only good news. We're seeing growth across the entire system and we plan on fostering that growth for all new locations in the post-covid world. 


WIO (pronounced Wee-oh, as our regulars like to call us) is more than your average wing joint. Everyone's heard of the "better-burger" craze. Well we like to think of ourselves as the "better wing" company!

  • Small footprint = low initial investment & higher sales per square foot.

  • Built in digital experience - online ordering, mobile app, 3rd party delivery integration elevates us to a level most emerging brands have not reached.

  • Wings 'N Wiches concept brings a diverse menu offering not seen in other Wing Joints.

  • Brick & Mortar or Food Truck Franchise Model maximizes profitability.

  • Strong millenial-focused offering with customizable wing and fry options.

About Wing It On!

At Wing It On! we obsess over the details that make our experience amazing. Fresh (never frozen) wings & full-size boneless tenderloins hand battered fresh-to-order, 24 wing flavors, and freshly prepared dipping sauces are a few things that set us apart. There's much more in store, like our line-up of buttermilk-fried chicken sandwiches and our customizable "Fry Away" menu. Get to know the better wings ‘n wiches brand and start building your business with an experience that sets you apart!

do you have A passion for people?

Ideal candidates should have a strong passion for the Food & Beverage industry and share our company culture/philosophy that employees are our partners that drive us to success. Candidates must be committed to providing flawless customer service to our fans and be willing to engage with customers and employees. For single unit owners, candidates must be owner operators. Multi-unit investors/semi-passive must furnish a plan for management infrastructure and growth.

A HISTORY Of authenticity

Wing It On! founder Matt Ensero stepped onto the scene in 2011 with one goal in mind, to resurrect the Buffalo wing from the ashes of mediocrity. His quest was to serve insanely delicious wings, whether you're dining in, picking up, or ordering online. So, he built a team and together they obsessed over every detail from the quality of the sauces and dry rubs right down to the "chunkiness" of the store-made blue cheese. The result is a truly epic Buffalo-quality wing experience served fast and fresh every time. Here's some recent awards to prove it.

training & support

The Wing It On! team will be there for you every step of the way, including choosing a location, store design and build-out, developing and executing a pre-launch marketing plan, and post-launch operational support. 


Additionally, we have a pre-launch operations training program to teach you how to manage every aspect of your Wing It On! franchise for maximum success through hands-on training at one of our corporate locations. When you’re ready to open, our most experienced employees and managers will be there with you on-site until you are comfortable taking the reins.

TErritories now open

Massachusetts - Maine - New Hampshire - Connecticut - Vermont​

New York - New Jersey - Pennsylvania - Delaware

West Virginia - Kentucky - Ohio - Michigan

North Carolina - South Carolina - Georgia - Florida

Other territories will be considered .



  • Franchise Fee: $29,500
  • Total Investment: $214,451 - $392,229 (dependent on location selection, existing infrastructure/amenities, square footage and territory)
  • Liquid Capital: $70,000
  • Net Worth: $300,000
  • Royalty: 4.5% of Net Sales
  • Advertising: 2% of Net Sales
  • Protected Territory: Yes
Catch up on all the latest WIO news and media releases.
Open a Wing It On! Franchise in 5 Steps!
  1. Submit the initial online form. 

  2. Set up an initial call with a Wing It On! team member.

  3. Submit the the franchise application.

  4. Set up an in-person discovery day.

  5. Congrats! A WIO is awarded!



Marty Welch
VP Franchise Development 
For non-franchise related inquiries:
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© 2021 All Rights Reserved. Wing It On!, W.I.O. & 

Wing It On Wheels! are a trademarks of WIO Franchising, Inc.