Wing It On! - The BETTER Chicken Wing Brand - FRANCHISE INFO





better wings. better SANDwiches.

a better chicken concept, PERIOD.

Everyone's heard of the better burger craze that's taken fast-casual by storm over the last decade. Well, beef is no longer what's for dinner. Get to know the better wing brand.
get the keys to the wingdom.

Want to grow your franchise in one of the hottest segments in fast-casual? There are so many benefits to opening a Wing It On! Contact our franchising team today! 

About Wing It On!

At Wing It On! we obsess over the details that make our experience amazing. Fresh (never frozen) wings & full-size boneless tenderloins hand battered fresh-to-order, 24 wing flavors, and freshly prepared dipping sauces are a few things that set us apart. There's much more in store, like our line-up of buttermilk-fried chicken sandwiches and our customizable "Fry Away" menu. Get to know the better wings ‘n wiches brand and start building your business with an experience that sets you apart!


WIO (pronounced Wee-oh, as our regulars like to call us) is more than your average wing joint. Everyone's heard of the "better-burger" craze. Well we like to think of ourselves as the "better wing" company!

  • Authentic "Buffalo-quality" wings tossed in any of our 24 unique flavors including 18 sauces and 6 dry rubs.

  • Millennial-focused with a digital experience  made up of online ordering, loyalty programs & 3rd party delivery.

  • One of the first fast-casual concepts to pair hot wings with cold shakes.

  • Suberb "wiches" allow us to satisfy the cravings of more than just wing nuts.

  • Team-first culture ensures employees feel empowered to provide amazing service to keep fans coming back.

  • Small store footprint & low initial investment means higher sales per sq. foot & faster return on invested capital.

  • Keep your sales rolling all year by adding on our "Wing It On Wheels" food truck model to maximize profits and insulate against seasonality (also available as a standalone option).

do you have passion for people?

Ideal candidates should have a strong passion for the Food & Beverage industry and share our company culture/philosophy that employees are our partners that drive us to success. Candidates must be committed to providing flawless customer service to our fans and be willing to engage with customers and employees. For single unit owners, candidates must be owner operators. Multi-unit investors/semi-passive must furnish a plan for management infrastructure and growth.

A HISTORY Of authenticity

Wing It On! founder Matt Ensero stepped onto the scene in 2011 with one goal in mind, to resurrect the Buffalo wing from the ashes of mediocrity. His quest was to serve insanely delicious wings, whether you're dining in, picking up, or ordering online. So, he built a team and together they obsessed over every detail from the quality of the sauces and dry rubs right down to the "chunkiness" of the store-made blue cheese. The result is a truly epic Buffalo-quality wing experience served fast and fresh every time. Here's some recent awards to prove it.

training & support

The Wing It On! team will be there for you every step of the way, including choosing a location, store design and build-out, developing and executing a pre-launch marketing plan, and post-launch operational support. 


Additionally, we have a pre-launch operations training program to teach you how to manage every aspect of your Wing It On! franchise for maximum success through hands-on training at one of our corporate locations. When you’re ready to open, our most experienced employees and managers will be there with you on-site until you are comfortable taking the reins.

TErritories now open

Massachusetts - Maine - New Hampshire - Connecticut - Vermont​

New York - New Jersey - Pennsylvania - Delaware

Virginia - West Virginia - Kentucky - Ohio - Michigan

North Carolina - South Carolina - Georgia - Florida

Other territories will be considered .



  • Franchise Fee: $29,500
  • Total Investment: $201,451 - $337,885 (dependent on location selection, existing infrastructure/amenities, square footage and territory)
  • Liquid Capital: $70,000
  • Net Worth: $300,000
  • Royalty: 4.5% of Net Sales
  • Advertising: 1.5% of Net Sales
  • Protected Territory: Yes
Open a Wing It On! Franchise in 5 Steps!
  1. Submit the initial online form. 

  2. Set up an initial call with a Wing It On! team member.

  3. Submit the the franchise application.

  4. Set up an in-person discovery day.

  5. Congrats! A WIO is awarded!



Marty Welch
VP Franchise Development
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© 2018 Wing It On! All Rights Reserved. Wing It On!, Wing It On Wheels!, and Wing It On Tap!

are a trademarks of Wing It On Franchising, LLC