Better Wings. Better Sandwiches. A Better Chicken Concept, Period.

Consumers favor brands that offer simple choices, an easy-to-use digital/mobile experience, and an unwavering focus on hospitality. If that sounds like your kind of concept, let's talk.


At Wing It On! we savor the flavor of franchise growth. After stepping onto the scene in 2011, we’ve successfully grown from our original roots in the northeast to expand across the eastern U.S. and are rapidly pushing into new markets with our great-tasting product and industry-leading digital experience.


Our unique approach sets us apart from other QSR & fast-casual chicken concepts. With our simplified, innovative menu offerings, our fans experience starts with an authentic, Buffalo-quality wing cooked then sauced or seasoned to perfection with our proprietary blend. More than just great wings, our fans can expect an assortment of hand-battered chicken sandwiches & boneless tenders that are fresh, never frozen, and made to order.

The attractiveness of our delicious wings n wiches franchise model is enhanced with our agile and efficient store footprints. Takeout and delivery, on average, drive between 85-90 percent of store revenues, meaning overhead is kept low with just a small portion of the restaurant reserved for dine-in. Locations can range from 1,000 square ft. up to 1,700 square ft. 


As we continue our mission to make Wing It On America's go-to joint for the best wings n wiches, we’re looking for the right partners to join our journey. If you think you've got what it takes, we'd love to hear from you.

What Makes a Wing It On! Franchise Unique?

At Wing It On! we obsess over the details that make our experience amazing. Fresh (never frozen) wings & hand-battered tenders that are served up with 24 award-winning flavors and freshly prepared dipping sauces. If that's not enough, our jaw-dropping, made fresh-to-order wiches will keep everyone in the family coming back for more and sharing their amazing WIO experience with others in the community.

Our built-in digital experience aligned with a simple menu and authentic flavors has enabled us to reach new heights, with record-breaking sales across the entire system. Get to know the better wings ‘n wiches brand and start expanding your restaurant franchise portfolio with a chicken wing restaurant that stands out from the rest.



The Wing Nut’s Kind of Wing Joint

Food delivery market revenue has exploded by over 200% in the past five years* and doesn’t seem to be going anywhere. At Wing It On! our online ordering, mobile app, and 3rd Party delivery integrations are a cornerstone of our business. Wing It On! has been positioned well from the beginning, with over 85% of revenue coming from takeout and delivery. 


We make it easy for wing nuts to get the dining experience they want when they want it. As a franchisee, we want to do the same, offering a variety of customizable options such as:

- Flexible location options that afford a low startup franchise & higher sales per square foot

- Brick & Mortar or Food Truck models to fit different budgets and operator lifestyles

- Specialty menu offerings by region to meet local demand

- Regional marketing outreach and local advertising


Our menu mix is what sets us apart from the competition. With a variety of wing flavors, unique sandwiches, and customizable fry options, we cater to a large variety of taste buds. With an emphasis on the customer’s digital experience, Wing It On! has prioritized our online ordering, loyalty program, and third-party delivery to meet the demand for convenience and customizable menu options rarely seen from other chicken wing restaurants.


* Sources: Statista, McKinsey, Morgan Stanley

Franchise in Just 5 Steps!
We take our chicken wings seriously, and we want franchisees who will do the same. If you are committed to providing flawless customer service and want to engage with customers and employees, this might be the opportunity for you. Ideal franchisees should have business or operations experience and a passion for the restaurant industry – and if you’re a wing nut, even better.
1. Let us know you’re interested - Submit your information via our franchise inquiry form.
2. Set up an initial call with a Wing It On! team member.
3. Submit our franchise application.
4. Meet us at Wing It On! Franchise headquarters for your Discovery Day and sign the agreement.
5. Open your Wing It On! Franchise. And reward yourself with some wings!
We Got your back

When it comes to opening your Wing It On! franchise, you’ll never have to do it alone. The WIO team will be there for you every step of the way. From choosing the right location, store design, and build-out to developing and executing a pre-launch marketing plan, we have your back.


We offer a pre-launch operations training program to teach you how to manage every aspect of your Wing It On! franchise for maximum success through hands-on training at one of our corporate locations. When you’re ready to open, our most experienced employees and managers will be there with you on-site until you are comfortable taking the reins.

Our Hottest Territories are selling fast, contact us today!
As an award-winning, emerging franchise concept, Wing It On! is rapidly expanding into new markets. Are you ready to join the journey?

At Wing It On! we prefer our franchisees to be hands-on operators with an entrepreneurial mindset and a desire to provide best-in-class customer service. If that sounds like you, please complete the form below.

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Am I a good fit for a Wing It On! Franchise? 

To be a franchisee of a leading wing concept like Wing It On!, you must…

  • Be well capitalized and meet our minimum financial requirements

  • Possess basic business operations experience

  • Be a team player who is excited about joining a proven system

  • Understand the value of marketing and be excited to work with Team WIO on strategy

  • Be a wing fanatic!

What are the financial requirements for opening a wing it on!?

  • Liquid Capital requirement: $100,000

  • Net Worth requirement: $400,000

  • Franchise Fee: $32,500

  • Total Investment: $218,750 - $397,882 (dependent on location selection, existing infrastructure/amenities, square footage and territory)

what can I expect regarding royalties and advertising contributions?

  • Royalty: 5% of Net Sales

  • Advertising: 2% of Net Sales

  • Your Territory will be Protected

A History of Authenticity
Wing It On! founder Matt Ensero stepped onto the scene in 2011 with one goal in mind, to resurrect the Buffalo wing from the ashes of mediocrity. His quest was to serve insanely delicious wings, whether you're dining in, picking up or ordering online.


So, he built a team and together they obsessed over every detail from the quality of the sauces and dry rubs right down to the "chunkiness" of the store-made blue cheese. The result is a truly epic Buffalo-quality wing experience served fast and fresh every time. Today, we’re one of the fastest growing franchises. Here's some recent awards to prove it.